“Beautiful venues are common. Beautiful venues that return their investment are not.”
NB Projects has developed restaurants, coffee brands, bakeries and hotel F&B across Azerbaijan since 2019. Several of those projects we built, ran and then handed over to their investors as functioning businesses.
The method is unglamorous and it works: model the economics before the mood board, standardise the operation before the launch, then measure everything the season after opening.
Objective: To assess the location’s suitability, commercial potential, and long-term opportunities, ensuring the project is positioned for sustainable growth.
Market, competition and audience are quantified before a single line is drawn.
Identity, menu and space are resolved together, in one visual and operational language.
Procurement, recruitment, training and the launch itself, managed to a dated plan.
Performance is measured, corrected and compounded season after season.
